Brioche
Brioche is a modern serif typeface inspired by a love of baking. The concept behind the project was to create a typeface suited for an elegant bakery. This font balances sophistication with warmth and playfulness. These qualities guided the design decisions throughout the process. The project includes 26 uppercase letters, 26 lowercase letters, figures 0–9, and a set of basic punctuation marks.
Typography • Branding
The project began with a mood board featuring imagery and typographic examples that conveyed elegance, warmth, and playfulness. I moved on to sketching using a technique that mimics the movement of a fountain pen. I explored multiple letterforms, and the strongest were selected based on peer feedback. From the selected sketches, I sketched an entire word that became the foundation and the name for the full typeface.
Sketch & Mood Board
Brioche was designed using the program Glyphs, which allowed my sketches to be traced using a pen tool similar to Adobe Illustrator. This allowed me to place anchor points to construct each letterform. The process began with key control characters “o” and “n” for the lowercase alphabet, and “O” and “H” for the uppercase alphabet. Once all letterforms were designed, they were refined and adjusted to achieve consistency across the full alphabet.
